Image from Wikimedia Commons.īecause of the typeface’s innate familiarity for French citizens, Presidential candidate François Hollande chose Avenir for his election campaign materials. The Avenir font family is amongst the most widely used in the world, having been chosen as the corporate typeface for countless companies and organisations.įor French residents, Avenir is a common feature of everyday life, having been used by France’s national railway company SNCF (Société nationale des chemins de fer français) as its corporate typeface since 2013. He also referred to the process of creating sans serif typefaces as his “main life’s work”, noting that sans serifs were more difficult to design than serifs due to their stark simplicity. Avenir was released in three weights in 1988, which later expanded into a six-weight family.įrutiger often referred to Avenir as his masterpiece, describing it as "the hardest typeface I have worked on in my life". He worked on Avenir alone, without the help of drafting assistants, and said he designed the typeface with "human nature in mind". Frutiger had dabbled in both sculpture and type design from a very young age, and the influence of the strict, formal cursives taught to him in his Swiss schooldays galvanised him to create more modernist and revolutionary alternatives. Image from Wikimedia Commons.Īvenir was created by legendary Swiss type designer Adrian Frutiger (1928-2015), who also created Univers and the self-named Frutiger.
Who Created the Avenir Typeface? Adrian Frutiger pictured in 2002, towards the end of his period working on Avenir Next alongside Linotype’s in-house type designer Akira Kobayashi. Avenir paved the way for later humanist geometric sans serifs, such as Freight Sans and Calluna Sans. The typeface is exceptionally legible and clear to read, making it highly versatile for use in headers and body text. Although classified as a geometric typeface, Avenir (which means ‘future’ in French) has some humanist features which bring warmth and openness to the typeface.Īvenir is one of the most widely used typefaces in corporate branding, with many well-known corporations, including banks, rail companies, and food brands, using the font prominently in their logos and brand identities. In general, using Sans-Serif fonts is a better idea if one aims for readability and professionalism.Avenir is a sans serif typeface in the tradition of geometric type styles. This font has pointy minimal serifs, making it a good way to add serifs without an excessive archaic lookĪ default typeface for Microsoft, this is a good substitute for Times and other serif fonts. This font has beautiful right-angled serifs, giving a sense of elegance. Lato’s thin profiles and smooth curves give the font a sophisticated look, while it also maintains great readability. This font was created in 1927? Yet this geometric font remains faithful to its name’s premise: it is a timeless, avant-garde looking font. It specialises in thin and normal versions and is good for titles and short amounts of text.
ALTERNATIVE TO HELVETICA NEUE LIGHT FREE
Since Helvetica is paid, Raleway is a good free alternative for it. It has ultralight and medium variants as well now. Since Helvetica is overdone, we can move to this font that has been used widely by Apple in their iOS 7 update. It is a version of Impact, and shouldn’t be used in body copy as it can come across as aggressive. This font is more for headers, as it is a capitalised font. Created by Google, it moves towards the lightweight and is used widely in websites and has been replacing default fonts for a long time. This font is one of the most widespread used fonts of the decade.
ALTERNATIVE TO HELVETICA NEUE LIGHT PROFESSIONAL
There are subtle fonts you can use in your PPTs that are professional as well as refreshing. This would be an immediate disgust response in your audience / investors and would make you seem childish and unimpressive. Nobody wants to look up to the projector and see PAPYRUS, the cramped, unreadable archaic novelty font, or a horrifying text with dripping globules of blood on all sides. It’s important to strike a balance, though. Fonts are a powerful design element, as much as colour and the use of images. Slight change in your typography can go a long way in making your documents stand out. Using a default font implies that you didn’t take the time out to break fre e usual boring way to do things.
But, when you turn on your laptop and project the same standard PPT with a standard Helvetica / Calibri / Times New Roman font, you’ve lost a valuable opportunity to stand out and impress your viewers at the get-go. Nobody goes with the aim to blend into the crowd. When we come to give a presentation, our aim is to stand out.
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